The latest Glenn Beck lost advertiser tally:
A total of 33 Fox advertisers, including Walmart, CVS Caremark, Clorox and Sprint, directed that their commercials not air on Beck's show, according to the companies and ColorofChange.org, a group that promotes political action among blacks and launched a campaign to get advertisers to abandon him. That's more than a dozen more than were identified a week ago.
I think we're seeing a peer pressure effect now. In other words, advertisers are saying to themselves, You mean Walmart and CVS bailed? We better bail, too!