For now, Newt Gingrich is leading the Republican pack in Iowa, despite not having spent a lot of time in the state, not opening a campaign office in the state until a few days ago, and not airing so much as a single commercial. Rick Santorum, meanwhile, has visited literally every county in Iowa, and invested months of effort. What does he have to show for it? Santorum is running seventh of eight GOP candidates.
Santorum's doing it wrong. Campaigning has gone national -- with all-important outreach to nationally syndicated radio shows. Gingrich, for better or worse, figured it out. Santorum is running an old-school retail campaign.