This is a screenshot taken by ThinkProgress of the NRA's mobile app called "NRA: Practice Range."
The app bills itself as a “network of news, laws, facts, knowledge, safety tips, educational materials and online resource.” The NRA reports that it “[i]nstills safe and responsible ownership through fun challenges and realistic simulations.”
But it isn’t all about hunting. It allows players practice shooting at targets — coffin-shaped targets, with red bullseyes at head- and heart-level
What's really amusing is that the app includes micro-transactions that allow users to pay a small fee to upgrade their virtual weapon to something more powerful.
And that, in itself, encapsulates the NRA's reason for being: to make more money selling ever-larger penis extensions to fearful people.
The NRA is a representative of the gun industry far more than it is a representative of gun users. And they're very good at it. All they have to say is jump and gun enthusiasts will ask how many guns they should buy.