Election 2016 The Media

Donald Trump is Taking This Shitshow on the Road to Cable

JM Ashby
Written by JM Ashby

We've seen plenty of politicians use their campaigns as a glorified book tour, but Donald Trump may go further than that by starting his own cable network.

The Republican presidential nominee is reportedly exploring the possibility of launching his own cable channel and media business with the intention of monetizing the mob that follows him.

From Vanity Fair:

According to several people briefed on the discussions, the presumptive Republican nominee is examining the opportunity presented by the “audience” currently supporting him. He has also discussed the possibility of launching a “mini-media conglomerate” outside of his existing TV-production business, Trump Productions LLC. He has, according to one of these people, enlisted the consultation of his daughter Ivanka Trump and son-in-law, Jared Kushner, who owns the The New York Observer. Trump’s rationale, according to this person, is that, “win or lose, we are onto something here. We’ve triggered a base of the population that hasn’t had a voice in a long time.” For his part, Kushner was heard at a New York dinner party saying that “the people here don’t understand what I’m seeing. You go to these arenas and people go crazy for him.”

In other words, Donald Trump wants to replace Fox News with Trump News.

It would be absolutely delicious if the Fox News media empire is threatened by Trump after more a year of licking his boots. I can hardly wait.


  • Thorn Spike

    I’m sure Trump TV will have many satisfied customers. Just like Trump U.

  • Aynwrong

    Maybe it could function like the 700 Club with Trump standing in for Pat Robertson (who by the way has essentially morphed into Golem). Every time a “reporter” was done with a “story” they would turn and say “Mr. Trump” (because you just know he couldn’t tolerate being called “Donald”) at which point we would get to hear his take on it. We could end up with several incoherent word salads and conspiracy theories a day.

    Take that Alex Jones!

  • farker

    Thought 1.. Oh goodie, another business that Trump will fail in. Maybe this venture will be big enough to ruin him.. wonder how long his trophy wife would stick around when he’s living in a trailer on a canal in FL instead of Mara Lago.

    Thought 2.. In the grand scheme of things, you don’t need THAT MANY dopes to support a cable network, if they’re rabidly loyal dopes. Fox News may crush their competitors, but in contrast to the US Population there aren’t that many people tuning in every day. ORielly pulls in just over 3M viewers on a good week and that’s pretty damn good for a cable ‘news’ program.. but it’s still only about 1% of the US Population. Maybe Trump really does have enough acolytes to float a cable station for the long run.

    Thought 3.. It’d be too easy to intentionally tank Trumps 24-hour Racist-a-thon. Just spread the rumor on Alex Jones’ comments section that the Gubba-mint is using subscription data and cable box meta-data to identify racist Trump supporters. Tuning into Trump TV is like registering with the GubbaMnt! “It’s a TraP!!”

  • muselet

    It would explain a lot.

    Josh Marshall says he suddenly realized Donald Trump isn’t actually running a campaign, while Charlie Pierce has come to doubt whether Trump really wants to be elected. Unless there’s some underlying angle, Trump’s behavior is just bizarre and irrational (okay, fine, more bizarre and irrational than usual).

    Trump TV is the perfect scam for the short-fingered vulgarian to run, and a presidential campaign is the perfect springboard.

    I hope Trump and his investors lose their shirts.


  • ninjaf

    Ask Sarah Palin how that worked out for her.

    • muselet

      It didn’t work out badly for her, overall. She got a couple of reality TV shows out of it, Fox News Channel built a remote studio in her home and still occasionally invites her on, her name recognition is high, she can keynote just about any wingnut confab in the country, she’s made beaucoup bucks, and she can spend her days concocting new ways to fleece her fans.

      The only downside is that she’s not taken seriously by anyone who’s capable of actual thought, but that doesn’t matter because people like that aren’t her marks.


      • Aynwrong

        It’s been my experience that people who are capable of thought aren’t nearly as apt as a Palin fan to so easily part with their hard earned money.