The Media

Fox is No Longer “Fair and Balanced”

JM Ashby
Written by JM Ashby

Of course, Fox News was never really "Fair and Balanced," but now it officially isn't.

Fox has reportedly dropped their bullshit slogan, according to New York Magazine's Gabriel Sherman, because the phrase was too closely associated with former network chief Roger Ailes.

Inside Fox, Ailes held “Fair & Balanced” seminars with staff members. “He would call a group of senior producers and make you watch the channel and he’d point out stuff, like a banner that’s slightly liberal,” a senior producer told me. “He would say, ‘The news is like a ship. If you take hands off the wheel, it pulls hard to the left.’”

Ya don't say?

Ailes also used “Fair & Balanced” when making hiring decisions, such as saying a job candidate “wasn’t ‘fair & balanced,’” because the person went to a college he didn’t like.

Their new tagline is apparently going to be "Most Watched" and "Most Trusted," which sounds awfully similar to CNN's longtime slogan.

Fox News may be the "most trusted" network among conservatives, but it's not actually true that the network is the "most watched." Fox's ratings are plummeting and they've been beaten by both CNN and MSNBC in crucial time slots over the past couple months.

  • mnpollio

    Hmmm…If they are taking suggestions for a new slogan that honestly depicts what one gets from them, how about?:

    “Proud Alt-Right Shills!” or

    “Taking a Respite from Groping Our Blondes to Bring You Lies!”

  • Badgerite

    Propaganda tends to get boring after a while.

  • Aynwrong

    Fox News no longer calling itself “Fair & Balanced” is like William Shatner publicly owning up to the fact that he wears a rug.

  • muselet

    “Most Watched–Most Trusted”.

    By whom, exactly?

    –alopecia

    • ninjaf

      Well, by their viewers, of course. Not the general public, certainly.