The Media

Report: Hannity Gives Trump $33 Million Worth of Free Air Time

Republican presidential nominee Donald Trump has spent very little money on advertising and this is probably one reason why.

Analysis conducted by Media Matters found that Fox News host Sean Hannity alone has provided Trump at least $33 million in free advertising.

Hannity has devoted just over 22 hours of airtime to broadcasting interviews with Trump since the launch of Trump’s campaign. That airtime is worth more than $31 million according to advertising value calculated by media monitoring service iQ Media. That coverage includes 51 original interviews and over a dozen re-airings of previously aired interviews. This year alone, Hannity has aired thirteen and a half hours of Trump interviews, four and a half hours of which have come since Ted Cruz and John Kasich dropped out of the Republican primary in early May, effectively ending the race.

This obviously doesn't include air time offered to Trump by the rest of Fox News or the other networks.

This may allow Trump to keep more of his campaign funds for himself, but it doesn't necessarily do him a big electoral favor. Appearing on Sean Hannity's show is preaching to the choir and will not allow him to reach the audience he needs to reach to win the election. This is effectively the same thing as Trump holding campaign events in deep red states two months away from the election.

Trump isn't building an electoral coalition, he's building an audience for his future TV network.

  • Aynwrong

    That picture:

    Smiling whore meets humorless pimp.

  • muselet

    New York Times media columnist Jim Rutenberg recently reported that, in addition to serving as “Trump’s biggest media booster,” Hannity has “for months peppered Mr. Trump, his family members and advisers with suggestions on strategy and messaging.”

    [link omitted]

    Oh, my. That last bit, about the strategy and messaging, helps explain why Donald Trump’s poll numbers are what they are: Trump took Sean Hannity’s advice.

    Hannity defended himself by telling the Times that he’s “never claimed to be a journalist” and that he is “not hiding the fact that I want Donald Trump to be the next president of the United States.”

    Not much of a defense, that. “Yes, I’ve been using this scalpel for years, but I never claimed to be a surgeon.”

    Perhaps a Roger Ailes-free Fox News Channel will do the right thing and fire Hannity’s arse (nah).


    • Aynwrong

      This would imply that the Murdoch children have souls. Anything is possible. I guess…

      • muselet

        Possible, just very, very unlikely.


  • Victor the Crab

    That’s a lot of money to give to provide someone a deep anal tongue fucking on air, which Lumpy seems more than willing to provide to someone he likes, like Drumph.

    • muselet

      Good gods, Victor, language!

      This is a classy joint. Act respectable.