Healthcare Koch Brothers

The K Brahs

The Koch-funded General Opportunity group is coming to town bringing gifts of beer and pizza in the hopes of dissuading gullible Bros from obtaining health insurance.


via ThinkProgress

The group threw a tailgate party during the University of Miami-Virginia Tech football that featured flashy cars, drinking games, models, a DJ, and plenty of “educational” material about why young people shouldn’t take advantage of Obamacare.

“We rolled in with a fleet of Hummers, F-150’s and Suburbans, each vehicle equipped with an 8’ high balloon bouquet floating overhead. We hired a popular student DJ from UMiami (DJ Joey), set up OptOut cornhole sets, *beer pong tables, bought 75 pizzas, and hired 8 ‘brand ambassadors’ aka models with bullhorns to help out,” wrote David Pasch, Generation Opportunity’s communication director, in en email to the Tampa Bay Times. “*Student activists independently brought (lots of) beer and liquor for consumption by those 21 and over. Oh yeah, and we educated students about their healthcare options outside the expensive and creepy Obamacare exchanges.”

I don’t think it would be hyperbolic to say that this is comparable to the tobacco industry targeting specific demographics of children.

In place of Joe Camel we have Hummers, beer pong, pizza, and paid models with bullhorns funded by right wing profiteers, all of it aimed at privileged white bros who don’t have a clue.

I’d put emphasis on the word white as you may have noticed that no one in the above photo, which was taken by Generation Opportunity, is a person of color.

This is naked cynicism. Every single person in the above photo, including (especially?) the bros, would benefit from mandates for birth control and preventive care that they would receive by signing up for health insurance on the exchange. Even more cynical is the fact that, even if you sign up for a private plan today without using the federal or state exchange, you will probably receive an identical plan except it may cost more.

Colbert covered this last month.

Bros before HMOs!

The creepy Uncle Sam seen above is the same creepy Uncle Sam recently featured in a distinctly rapey ad that showed him between the legs of a woman waiting for a pap smear.

  • mrbrink

    So, pretty much, they showed up in vans handing out candy to kids?

    Where would they get a winning idea like that?

  • Sabyen91

    Teabaggers and cornholing. When will they learn?

  • MrDHalen

    Seeing how most of these kids will be on their parent’s plans until age 26, this is just bad marketing. By the time these kids are out buying health insurance, using the exchanges will be the norm.

  • formerlywhatithink

    If you show up at a football game with free beer, pizza and scantily clad women, I really doubt the students drinking the beer, eating the pizza and ogling the women are really thinking about whether or not to buy health insurance. They’re there for free beer, pizza and scantily clad women, and the next day, when they wake up hungover and dehydrated, I doubt they’ll be thinking “Boy, they gave me free beer, pizza and let me ogle scantily clad women, I definitely won’t be buying health insurance.”

  • I recognized that creepy Uncle Sam character from the rapey commercial…he gives me the heebies. If I was in college, the temptation to rochambeau that person or deface his ugly face would be very, very strong.

  • Axomamma

    I remember back in the first year or so of the Obama administration when these same people were positively freaking out because the President was addressing young people on the importance of education. Technically, they’re not children — they are in college after all — but if I were a parent, I’d be pretty annoyed that charlatans were targeting my offspring through a propaganda campaign that encourages drinking and reckless behavior.

    • Not mention is feeding them lies about very important healthcare information!