I've been saying for years now that the Republicans are all about short-attention-span marketing. Simply put: bumper sticker sloganeering. And now, Republican pollster Ed Rodgers confirmed my theory:
Our team wants someone authentic, creative, fresh, bold and likeable. And we don’t have much tolerance for too many facts or too much information. In politics, a bumper sticker always beats an essay. Cain’s 9-9-9 is a bumper sticker; Romney’s economic plan is an essay. Perry’s rationale for giving the children of undocumented workers in-state college tuition rates is an essay. No hand-outs for illegal aliens is an effective bumper sticker.
Rodgers here verifies here that the Republicans don't care about the policy details of governing and, instead, rely upon whatever can be sold to simpletons who are prone to taking everything at face value. Wrestling is real. Reality shows reflect reality. A McRib sandwich is real pork. Just come up with the briefest slogan and you can sell anything to the rubes.
I appreciate any Republican who's honest about his party and ideology.