Last year, as part of their new mini-figurine series, LEGO unveiled Professor C. Bodin– “the first-ever female scientist in the company’s 81-year history.”
As toys go, LEGOS have been almost exclusively marketed to boys over the years, but as it turns out, the company’s idea of gender roles have been a bit antiquated, to say the least.
That’s not to say they never tried.
But when a father of two young boys discovered that his sons’ construction worker-themed LEGOS came equipped with a “Hey Babe!” sticker last year, he wrote the company and the company responded with a less-than-encouraging email back, and then a follow-up email that attempted to right the wrong.
After some backlash and some righteous citizen-lobbying, the company is set to introduce a new line of LEGOS that seeks to shatter some ‘plastic ceilings’ ready for release by August of this year, with more girl-friendly LEGOS ready to inspire the future of women in the workplace.
And this is how the terrorists lose.