Healthcare Koch Brothers

The K Brahs

The Koch-funded General Opportunity group is coming to town bringing gifts of beer and pizza in the hopes of dissuading gullible Bros from obtaining health insurance.


via ThinkProgress

The group threw a tailgate party during the University of Miami-Virginia Tech football that featured flashy cars, drinking games, models, a DJ, and plenty of “educational” material about why young people shouldn’t take advantage of Obamacare.

“We rolled in with a fleet of Hummers, F-150’s and Suburbans, each vehicle equipped with an 8’ high balloon bouquet floating overhead. We hired a popular student DJ from UMiami (DJ Joey), set up OptOut cornhole sets, *beer pong tables, bought 75 pizzas, and hired 8 ‘brand ambassadors’ aka models with bullhorns to help out,” wrote David Pasch, Generation Opportunity’s communication director, in en email to the Tampa Bay Times. “*Student activists independently brought (lots of) beer and liquor for consumption by those 21 and over. Oh yeah, and we educated students about their healthcare options outside the expensive and creepy Obamacare exchanges.”

I don’t think it would be hyperbolic to say that this is comparable to the tobacco industry targeting specific demographics of children.

In place of Joe Camel we have Hummers, beer pong, pizza, and paid models with bullhorns funded by right wing profiteers, all of it aimed at privileged white bros who don’t have a clue.

I’d put emphasis on the word white as you may have noticed that no one in the above photo, which was taken by Generation Opportunity, is a person of color.

This is naked cynicism. Every single person in the above photo, including (especially?) the bros, would benefit from mandates for birth control and preventive care that they would receive by signing up for health insurance on the exchange. Even more cynical is the fact that, even if you sign up for a private plan today without using the federal or state exchange, you will probably receive an identical plan except it may cost more.

Colbert covered this last month.

Bros before HMOs!

The creepy Uncle Sam seen above is the same creepy Uncle Sam recently featured in a distinctly rapey ad that showed him between the legs of a woman waiting for a pap smear.