The NRA’s Next Big Marketing Push

Written by SK Ashby

Although President Obama has never even attempted to do more than require background checks for all gun purchases, his presidency has been a great boon to the firearms industry. Gun fetishists, conspiracy theorists, sovereign citizens, Minutemen, and would-be Race War heroes have purchased guns by the dozen before the president can snatch them all up.

But President Obama won't be the sitting president forever and the NRA needs a new boogieman who can sell guns to gullible suckers.

via Media Matters

In a May 11 article published in the NRA's magazine and on its lobbying website, the gun group wrote, "Whether or not she understands the Second Amendment, Hillary Clinton disdains and distrusts that freedom," and claimed Clinton "wants control over every aspect of your right to keep and bear arms -- so she can deny it at will."

In the article, the NRA purports to describe a secret plan by Clinton to confiscate firearms.

Holy shit. Everyone go buy as many gun as you can right now!

We'll let you know when we have more in stock.

According to the NRA, "If Clinton plans to ban semi-automatic firearms, as her husband did and as she has repeatedly proclaimed, how would she find them in order to confiscate them?"

To answer this, the group seizes on comments Clinton made in 2000 in support of a Senate proposal to require registration of new handgun sales. [...]

The NRA then baselessly links this non-existent firearm registry scheme to gun confiscation, declaring, "Gun registration has been considered the holy grail -- the queen on the chessboard and the key to the kingdom -- by every gun-ban group, every genocidal regime and every would-be tyrant around the world since King George sent his redcoats to seize the colonists' arms at Lexington and Concord. That's not hyperbole. It's history."


How many presidents will we go through before this stops being an effective sales pitch? Will it ever?