Where Have All The Suckers Gone?

JM Ashby
Written by JM Ashby

The National Rifle Association (NRA) has resorted to producing content that, even by their own standards, is exceptionally paranoid and unhinged, such as a claim that people should arm themselves so they can fight marauding hordes of journalists.

Their descent into purified insanity could attributed to the fact that no one is buying guns anymore.

According to the Guardian, gun sales have dropped by $100 million.

American Outdoor Brands, the rebranded name of historic gun company Smith & Wesson, reported a 48.5% decrease in firearms revenue compared with the same quarter last year, when many Americans believed Hillary Clinton, a supporter of gun control, would be elected president.

Shipments of long guns were down 57% in the latest quarter, president and chief executive James Debney said in an earnings call on Thursday. The long gun category includes the military-style rifles often targeted by gun control campaigners in the wake of mass shootings. Shipments of handguns were down nearly 35%. Overall, the company’s revenue dropped nearly 40% compared with the same quarter last year, according to chief financial officer Jeff Buchanan.

If any other industry experienced a nearly 60 percent drop in sales they would also shit their pants, but other industries don't sell things designed to kill people.

Other industries, except maybe the survival-seed industry, also don't depend on marketing strategies that say their political opponents are coming to shut their operations down and end freedom, or whatever.

Of course, the next time Democrats regain control of all or part of the government, you can bet millions of suckers will line up to spend every dime they have on more guns to add to their already-large collection of guns which they bought the last time Democrats were in control.

It's anyone guess when this cycle will end if it ever does.

  • 1933john

    Well, there’s always masterbation!

  • Is the gun industry itself run by raving paranoid madmen? Most industries aren’t, but then most industries follow sensible economic laws. You can’t sell more keychains by playing on insane apokolyptic fever dreams. But you wouldn’t need to, everyone needs a keychain for Day to tasks. Firearms, not so much. Unless you’re Homer Simpson.

  • Aynwrong

    Careful what you wish for…

  • muselet

    When the sales pitch for a product is AIEEEE! BE AFRAID! BUY OR DIE!, that’s unsustainable: eventually, the hucksters run out of credible bogeymen. Sooner or later, even the dimmest of bulbs are likely to catch on and stop paying attention to the pitch, not to mention stop buying the product in question.

    My sympathies for the firearms manufacturers are quite limited. They could have stopped the “descent into purified insanity”—brilliant phrasing, Ashby!—any time they chose and cruised along, making reasonable profits, but they chose instead to feed the madness.

    I predict the congressional Rs will decide to bail out the gun companies.


    • Ceoltoir

      Congress has already bailed them out. They did that when they made the firearms manufacturers exempt from product safety or liability laws. That is why there have been several examples of guns that are way overpriced, cheaply made pieces of plastic that explode in peoples hands. It really is a con all the way around.

      • muselet

        You’re right, of course, but I was thinking about the Rs making up the $100 million in revenues because Second Amendment, libtards!


    • Christopher Foxx

      eventually, the hucksters run out of credible bogeymen

      Alas, no. They’ll just keep pointing at whoever the Democratic nominee (in 2020, in 2024, in 2028, in 2076, in …) is and scream “Bogeyman!”.

      Given their business really depend on Democrats being elected, you’d think the NRA would donate more to Democrats.

      • muselet

        Okay, perhaps I was a wee bit too hopeful there.

        I keep hoping the little cartoon lightbulb will go on over the heads of the rubes. Since I’m smarter than the average rock, I should know better by now. The NRA ran out of even credible bogeymen when … well, the NRA has never actually had a credible bogeyman, but its target audience wants to believe there are dangerous hordes of those people just waiting to rampage through their neighborhoods, accompanied by gun-grabbin’ liberals.

        Depressing, it is.


  • Georgie

    I use to support the NRA, many years ago, when it was about sportsmanship, hunting and conservation, now they should be labeled a hate group and not allowed to lobby or advertise.

    • swift_4

      They are neither. They are an organization that works for gun manufacturers. So when they acted like they were promoting sportsmanship, hunting, and conservation, they were trying to sell guns. When they were actively attacking any politician that breathed the word “regulation”, they were trying to sell guns.

      If everyone, of any political bent, could understand this, then the NRA would disappear from conversation.

      • Christopher Foxx

        Politicians DO understand this. It’s why they court the NRA.

  • David Greenberg

    “You will never go broke underestimating the intelligence of the American people.”-H.L. Mencken.

  • Username1016

    Plowshares, dammit. Let’s melt them all down and make one buttload of plowshares.

    • Aynwrong
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