NEW YORK — The makers of high fructose corn syrup want to sweeten up its image with a new name: corn sugar.
The bid to rename the sweetener by the Corn Refiners Association comes as Americans' concerns about health and obesity have sent consumption of high fructose corn syrup, used in soft drinks but also in bread, cereal and other foods, to a 20-year low.
Yeah, it'll have a new name, but it'll still be in everything. Which makes their TV commercial suggestion for "eat in moderation" impossible.