I disagree with that conclusion. Dominating the airwaves doesn’t necessarily translate to acceptance. In fact, I think the more this rhetoric is exposed, the more it will break down in front of all but the most extreme voters. We already see that happening.

Josh Putnam, a political scientist who runs the blog FrontloadingHQ, finds “both fact and fiction” in the memo. Putnam told TPM in an email that his own generous delegate predictions for Santorum don’t get him to the point the memo does. When it comes to state conventions, Putnam finds the memo lax with the rules and Santorum’s potential advantage there exaggerated. But perhaps most notably, Putnam takes issue with Yob’s assertion that April will be a good month for Santorum.

“They are absolutely correct to question the Romney team’s ability to get their candidate to 1,144, but Santorum’s argument is only going to work as long as he is winning and cutting into Romney’s lead. If Romney does well in April, then the task becomes all but impossible for Santorum,” Putnam said.

Whether Santorum continues until the convention would seem to depend on the generosity of Foster Friess, not a somewhat fanciful delegate strategy.

–alopecia

http://www.huffingtonpost.com/george-lakoff/santorum-strategy_b_1338708.html

In particular: “The Republican presidential campaign is not just about the presidential race. It is about using conservative language to strengthen conservative values in the brains of voters — in campaigns at all levels from Congress to school boards. Part of the Republican strategy is to get liberals to argue against them, repeating conservative language.”

The longer it goes on the longer conservative language dominates the airwaves and ergo brainwaves. Their language hits our brains and causes discord, but it hits the brains of independent thinkers and some of it hits home.