The Morning Joe panel for this:
Donny Deutsch got the ball rolling, suggesting that voters may be "going back to basics" after electing an African-American president and seeing "the female candidates and whatnot." Scott Brown, Deutsch added, "looks like the traditional view of a candidate," which may bring a "visceral comfort" to voters.
Mike Barnicle found value in the observation, saying that "there's something to it."
The Wall Street Journal's Peggy Noonan added that Brown is "a regular guy" who "looks like an American."
This is what happens when cable news panelists don't know what the hell to say about something, so they go with whatever falls out of their asses -- and then pass it off as very serious wisdom.