Rush Limbaugh

That's Seven Limbaugh Advertisers

Here's the latest list:

Mortgage lender Quicken Loans, mattress retailers Sleep Train and Sleep Number, online data backup service provider Carbonite, software maker Citrix Systems Inc., online legal document services company LegalZoom and flower company ProFlowers all pulled ads in reaction to Limbaugh's comments.

It's important to note that it wasn't just the word "slut" -- it was three days or nine hours of broadcast time dedicating to smearing an ordinary citizen (not a member of the political punditry or a politician) who dared to speak to members of Congress.